How do we make an iconic cookie more than just Twist. Lick. Dunk?
Using Oreo’s iconic structure - two chocolate biscuits holding a beloved creamy centre - Share What’s Inside spoke to the metaphor for what makes us all special. It invited people to go beyond the surface and open up, sharing the things that matter most to them. Just like Oreo’s cream, what’s inside us is often the most delightful. Whether it’s a passion, a memory, or a dream, this campaign encouraged connection through sharing, using Oreo’s signature twist and cream as a playful symbol for opening up.
Concept for Oreo Brand Plan. Overarching Idea. Tagline. Copywriting.