Lifeblood Yearly Wrap Campaign
Think Spotify Wrap, but for blood donors. This was a yearly lookback that celebrated Lifeblood donors’ milestones, goals and donor moments through the lens of a donor favourite - snacks.
The goal was to create an engaging piece with insights, data and thank you(s). One that was fun and shareable. The results?
The campaign reached over 450k contributing donors. Email click-through rates more than doubled year-on-year to 91%, generating 18.1k attributable appointments and inspiring nearly 6k donors to set new donation goals.
My takeaway? One copywriter’s nightmare of puns is another person’s dream.