What if your favourite bedtime stories had a plot twist? What might you change? What would you include?
Using a fill-in-the-blanks method, we invited readers to create the stories they wanted to tell - and to change it every time they read it.
It was simple. It was sweet. It was something you’d want return to - just like an Oreo.
Award-winning Oreo Father’s Day Press Campaign. Concept Ideation. Copywriting.