COPYWRITER | STORYTELLER | BEING HUMAN
I'm Lynette, the person behind the lines. Copywriter, co-author at Pens&Lens and human being still figuring stuff out. A complete sucker for quirky stationery and can often be found practicing self-control in the aisles of bookstores.
What lines do I write?
There's plenty of what I do in my work section but at the core of it, I pride myself in writing lines that balance the tough with the tender, truths with laughter and lessons with a bit of love. Sappy, I know.
It's been six years now of being in branding and advertising agencies across Sydney and my home, Malaysia. It's brought on quite a bit of experience including...
Some people / places I've worked with: Marque Branding, Anthem Worldwide, Cattywampus, Studios at Sydney's Channel 9, TBWA\KL, FCB Kuala Lumpur, Arc Worldwide\Leo Burnett,
Things I've learned to be good at: Branding, conceptualising, idea generation, copywriting across all mediums from print to packaging, digital banners to ya good ol' printed brochures, articles to web content.