COPYWRITER | STORYTELLER | BEING HUMAN

I'm Lynette, the person behind the lines. Copywriter, co-author at Pens&Lens and human being still figuring stuff out. A complete sucker for quirky stationery and can often be found practicing self-control in the aisles of bookstores.

 welcome to my awkward

welcome to my awkward

 favourite things by Adam J.K

favourite things by Adam J.K

What lines do I write?

There's plenty of what I do in my work section but at the core of it, I pride myself in writing lines that balance the tough with the tender, truths with laughter and lessons with a bit of love. Sappy, I know

 

It's been six years now of being in branding and advertising agencies across Sydney and my home, Malaysia. It's brought on quite a bit of experience including...

Some people / places I've worked with: Marque Branding, Anthem Worldwide, Cattywampus, Studios at Sydney's Channel 9, TBWA\KL, FCB Kuala Lumpur, Arc Worldwide\Leo Burnett,

Things I've learned to be good at: Branding, conceptualising, idea generation, copywriting across all mediums from print to packaging, digital banners to ya good ol' printed brochures, articles to web content. 

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Nice things people say...

Lynette is a natural who has an uncommon flair for writing. Short n sharp or long and engaging, whatever the medium, Lynette always found the words that worked. Lynette is also a good thinker who always had a few good ideas jotted down in her notebook. In the right environment with the right mentoring, Lynette can grow into a great creative. This is me recommending her to you.
— Rupert England, Integrated Regional Creative Director, Saatchi & Saatchi
Lynette is one of those rare writers who is born with a flair for words. She has a beautiful way of expressing the insights and reflections that her sensitive nature picks up.
— Janet Lee, CEO & Owner, 95%
Lynette is one of the most passionate creatives I’ve had the opportunity to work with. What sets her apart from others within the field is the fact that she is insightful and has a strong ability to really get under the skin of the brands that she is working on, to create concepts and written pieces that touch the heart. To this day, I have yet to meet a creative that is able to instinctively understand the tonality of one of the world’s most iconic cookie brands! While certainly driven to maintain the creative integrity of the campaigns she works on, she always keeps an open mind to consider the business side of the brand. Certainly wise beyond her years, it’s been an absolute pleasure working with her!
— Natasha Aziz, Group Account Director, FCB Kuala Lumpur
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