COPYWRITER | STORYTELLER | BEING HUMAN
I'm Lynette, the person behind the lines. Copywriter, co-author at Pens&Lens and human being still figuring stuff out. A complete sucker for quirky stationery and can often be found practicing self-control in the aisles of bookstores.
What lines do I write?
There's plenty of what I do in my work section but at the core of it, I pride myself in writing lines that balance the tough with the tender, truths with laughter and lessons with a bit of love. Sappy, I know.
It's been six years now of being in branding and advertising agencies across Sydney and my home, Malaysia. It's brought on quite a bit of experience including...
Some people / places I've worked with: Marque Branding, Anthem Worldwide, Cattywampus, Studios at Sydney's Channel 9, TBWA\KL, FCB Kuala Lumpur, Arc Worldwide\Leo Burnett,
Things I've learned to be good at: Branding, conceptualising, idea generation, copywriting across all mediums from print to packaging, digital banners to ya good ol' printed brochures, articles to web content.
Awards won: NIVEA Flaunt It! - 1 Gold, 3 Silvers (Marketing Effectiveness Awards 2015), Finalist (Effies Awards Malaysia 2015). Oreo 1 Million Minutes of Bonding Moments - Silver (effie awards 2015), Shortlisted (AMES Award 2013). GreenLife CSR - Merit for Innovative Use of Media, Merit for Film (Kancil Awards 2012). alt. TYPE - Bronze for Design (Kancil Awards 2012), Single Merit (One Show 2013 Collateral / Posters)