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https://images.squarespace-cdn.com/content/v1/5639e080e4b08892f3637d95/1531017501384-W1LPDC4K8DOJ3MXG1R5B/IMG_3693.JPG Home - copywriter storyteller being human Lynette Natasha Sandhu hates writing in the third person because it often sounds a bit wanky... so hello, it's me - a human person behind these lines who kicks ass at: Strategic Thinking, Brand Development, Idea Generation, Copywriting and Content Creation. People who love my work (and fund my stationery-fetish) include: The Indigo Project / Toto&Co / Marque Branding Sydney / Anthem Worldwide / Cattywampus / Studios at Sydney's Channel 9 / TBWA\KL, FCB Kuala Lumpur / Arc Worldwide / Leo Burnett. When not writing, I can be found practising self-control along the aisle of bookstores and gift shops. The nerd in me also collects quirky postcards and doesn't shy away from awkward dance moves.         https://images.squarespace-cdn.com/content/v1/5639e080e4b08892f3637d95/1531020495708-862V041AJN6C8FJU9YPS/blog+banner+1-2.png Home - things I give a shit about This is how I work. This is what I work for and who I work for. Not just like-minded people but like-hearted ones. I truly believe it's empathy and emotions that reach others, not just another "buy now" button. If this resonates with what you're about, let's talk / collaborate / make shit happen. Say hi here. https://images.squarespace-cdn.com/content/v1/58d00f106b8f5b01c8e73f52/1491858427382-L46N6OML0EQRY4L20YNX/color-3.png Home http://www.lynettenatasha.com/new-gallery daily 0.75 2018-01-11 https://images.squarespace-cdn.com/content/v1/5639e080e4b08892f3637d95/1515647973830-3I4G3FO9UYBJTG0WUU6Q/Whale.png #100DaysOfLittleStories https://images.squarespace-cdn.com/content/v1/5639e080e4b08892f3637d95/1515647995603-WZD04WK27JHWSTE2AOFA/wizard.png #100DaysOfLittleStories https://images.squarespace-cdn.com/content/v1/5639e080e4b08892f3637d95/1515648238526-FOJ0P26KIVY7Y2H1NHW8/60.png #100DaysOfLittleStories http://www.lynettenatasha.com/100-days-of-stories daily 0.75 2018-11-18 https://images.squarespace-cdn.com/content/v1/5639e080e4b08892f3637d95/1542518665075-0F4R5NCSM3BADOP7Q08G/Whale.png 100 days of stories https://images.squarespace-cdn.com/content/v1/5639e080e4b08892f3637d95/1542518665075-0F4R5NCSM3BADOP7Q08G/Whale.png 100 days of stories https://images.squarespace-cdn.com/content/v1/5639e080e4b08892f3637d95/1542518666899-T47C6SCMJ7ONDVV3Z6QX/wizard.png 100 days of stories https://images.squarespace-cdn.com/content/v1/5639e080e4b08892f3637d95/1542518668014-P932WZF7MOYBBIEDZ2UU/HughMacleod.png 100 days of stories https://images.squarespace-cdn.com/content/v1/5639e080e4b08892f3637d95/1542518808157-8GGGG7J48QPLLZWBLFJ9/lovestory.png 100 days of stories https://images.squarespace-cdn.com/content/v1/5639e080e4b08892f3637d95/1542518855363-Z58294SAKH4RS1VVTP65/Shaneil.png 100 days of stories https://images.squarespace-cdn.com/content/v1/5639e080e4b08892f3637d95/1542518879531-VRSCXWRY1JPJHDK89HZH/60.png 100 days of stories https://images.squarespace-cdn.com/content/v1/5639e080e4b08892f3637d95/1542518952652-AI9JYQYLQF7OZ47XQEK1/weatherreports.png 100 days of stories http://www.lynettenatasha.com/projects daily 0.75 2025-08-07 https://images.squarespace-cdn.com/content/v1/5639e080e4b08892f3637d95/1467886416302-3YNUP6YOIYUZQNHDHVBM/alttype.png Projects https://images.squarespace-cdn.com/content/v1/5639e080e4b08892f3637d95/1628669189697-E75IKVZ3ZTXOU8V7CZPK/Accor-Live-Limitless-HP-Article.jpg Projects https://images.squarespace-cdn.com/content/v1/5639e080e4b08892f3637d95/abc025a3-65e4-4ff0-b1e0-28e15f9930fb/Lifeblood+Wrap+Up.png Projects https://images.squarespace-cdn.com/content/v1/5639e080e4b08892f3637d95/1698212675837-ERXM0T6C1XCE0002REIH/Screenshot+2023-10-25+at+4.42.25+pm.png Projects https://images.squarespace-cdn.com/content/v1/5639e080e4b08892f3637d95/1706757825988-6IE3HXPB1DYSHY3BUMYV/Adshel%2BMockup2.png Projects - Flexicar. Unlock every day. Empowerment, ease and that feel-good fulfilment - it’s the feeling you get with Flexicar. Honing in on personas and use cases, we show that no matter who you are or what you need to get done, it’s easy with a Flexicar. Brand Campaign. Ideation. Copywriting. Video Scripts. Social Launch. https://images.squarespace-cdn.com/content/v1/5639e080e4b08892f3637d95/1754531471767-HUNG6T61RGF2J3K3PLZ5/J24466+True+Colours+x+Christmas+-+Website+Assets+1.0_L1_1280x960px_Blood.jpg Projects Unlike English pop duo Wham!, last Christmas, we did not give away our hearts. Instead, at Lifeblood, we gave blood donors a specially designed bandage by artist, Kat Macleod. We celebrated our donors as THE real gift for the season and highlighted that the need for blood does not take a break over the holidays. Campaign Ideation. Copywriting. Socials. https://images.squarespace-cdn.com/content/v1/5639e080e4b08892f3637d95/1542516578821-PVTFAD1WYPCY2KA0G3TJ/1310_MacroRange_Products_102_Bag_HERO.jpg Projects A health food brand in need of a refresh, and it got one. We took what mattered, discarded what didn’t and created a whole new look for the Woolworths Macro range. Rebranding. Creative Strategy. Tagline. Creative Rollout. Copywriting. https://images.squarespace-cdn.com/content/v1/5639e080e4b08892f3637d95/1542515526148-R4I36XGN9M6NST9JYE9B/OreoShareWhatsInsideLogo.jpg Projects How do we make an iconic cookie more than just Twist. Lick. Dunk? Using Oreo’s iconic structure - two chocolate biscuits holding a beloved creamy centre - Share What’s Inside spoke to the metaphor for what makes us all special. It invited people to go beyond the surface and open up, sharing the things that matter most to them. Just like Oreo’s cream, what’s inside us is often the most delightful. Whether it’s a passion, a memory, or a dream, this campaign encouraged connection through sharing, using Oreo’s signature twist and cream as a playful symbol for opening up. Concept for Oreo Brand Plan. Overarching Idea. Tagline. Copywriting. https://images.squarespace-cdn.com/content/v1/5639e080e4b08892f3637d95/1542515910653-HEYKEDVHPD502E00BDV0/WrapCover%2B1.jpg Projects What if your favourite bedtime stories had a plot twist? What might you change? What would you include? Using a fill-in-the-blanks method, we invited readers to create the stories they wanted to tell - and to change it every time they read it. It was simple. It was sweet. It was something you’d want return to - just like an Oreo. Award-winning Oreo Father’s Day Press Campaign. Concept Ideation. Copywriting. http://www.lynettenatasha.com/100-days-of-little-stories daily 0.75 2023-09-11 https://images.squarespace-cdn.com/content/v1/5639e080e4b08892f3637d95/1694427195415-ARS8WZ6Q0T69FD7M5AKK/1.png 100 Days of Little Stories https://images.squarespace-cdn.com/content/v1/5639e080e4b08892f3637d95/1542608049079-21P1K79FEE9NO3AIP0M5/2.png 100 Days of Little Stories https://images.squarespace-cdn.com/content/v1/5639e080e4b08892f3637d95/1694427195415-ARS8WZ6Q0T69FD7M5AKK/1.png 100 Days of Little Stories https://images.squarespace-cdn.com/content/v1/5639e080e4b08892f3637d95/1628667525951-ULDDAXLLHDBWNN072GS3/100daysofstories.png 100 Days of Little Stories https://images.squarespace-cdn.com/content/v1/5639e080e4b08892f3637d95/1628667220860-XCLBYGUZRRHE667G93IR/1.png 100 Days of Little Stories https://images.squarespace-cdn.com/content/v1/5639e080e4b08892f3637d95/1694427195608-RESCFQD8DRKAT0RC7WG4/2.png 100 Days of Little Stories https://images.squarespace-cdn.com/content/v1/5639e080e4b08892f3637d95/1542608058370-RBDWVA0VI9RZQM7Y7O4Q/1.png 100 Days of Little Stories Personal project: one story a day for 100 days. Part of the #100DayProject by Elle Luna and The Great Discontent. Here are my top 10 :) https://images.squarespace-cdn.com/content/v1/5639e080e4b08892f3637d95/1694427196924-A1JU8SADYAU6XETMYAKU/3.png 100 Days of Little Stories https://images.squarespace-cdn.com/content/v1/5639e080e4b08892f3637d95/1694427197571-8GZAMN8DUEOFR1OKUDOW/4.png 100 Days of Little Stories https://images.squarespace-cdn.com/content/v1/5639e080e4b08892f3637d95/1694427198335-V5UK5ORUX5K7A2M18QIN/5.png 100 Days of Little Stories http://www.lynettenatasha.com/about daily 0.75 2017-01-29 https://images.squarespace-cdn.com/content/v1/5639e080e4b08892f3637d95/1467950088999-UG4VTTS2NB5DPDK3V47X/image-asset.png About http://www.lynettenatasha.com/100daysoflittestories daily 0.75 2018-11-19 https://images.squarespace-cdn.com/content/v1/5639e080e4b08892f3637d95/1517809059730-MV258KND29GF8807Z10Q/Whale.png #100DAYSOFLITTESTORIES https://images.squarespace-cdn.com/content/v1/5639e080e4b08892f3637d95/1517809062025-LZ87ZOE7KCUPWGCUTPYY/wizard.png #100DAYSOFLITTESTORIES https://images.squarespace-cdn.com/content/v1/5639e080e4b08892f3637d95/1517809055159-EH2URXRIB7VNV73IBY9X/HughMacleod.png #100DAYSOFLITTESTORIES https://images.squarespace-cdn.com/content/v1/5639e080e4b08892f3637d95/1517809055416-EM2GJYMNL1ZI9XFR1UQG/lovestory.png #100DAYSOFLITTESTORIES https://images.squarespace-cdn.com/content/v1/5639e080e4b08892f3637d95/1517809058713-IIMIYOLFEBVV91WKYPAV/Shaneil.png #100DAYSOFLITTESTORIES https://images.squarespace-cdn.com/content/v1/5639e080e4b08892f3637d95/1517809051276-D2SYJIZWPF3OM49VF6T7/60.png #100DAYSOFLITTESTORIES https://images.squarespace-cdn.com/content/v1/5639e080e4b08892f3637d95/1517809058968-FFPA8V36ZHD054DI5452/weatherreports.png #100DAYSOFLITTESTORIES https://images.squarespace-cdn.com/content/v1/5639e080e4b08892f3637d95/1517809054651-3RUMR8ZU5GDQFZZPXEW3/brightside.png #100DAYSOFLITTESTORIES https://images.squarespace-cdn.com/content/v1/5639e080e4b08892f3637d95/1517809051015-40S85PLRTE5PVJGUV76D/Bed.png #100DAYSOFLITTESTORIES https://images.squarespace-cdn.com/content/v1/5639e080e4b08892f3637d95/1517809063042-JY1IOJ5XG9JE4BZX5MVI/writing.png #100DAYSOFLITTESTORIES http://www.lynettenatasha.com/content-creation daily 0.75 2018-02-05 http://www.lynettenatasha.com/error daily 0.75 2018-11-18 http://www.lynettenatasha.com/about-1 daily 1.0 2025-11-07 https://images.squarespace-cdn.com/content/v1/5639e080e4b08892f3637d95/f5da5b9c-879b-4adc-b5a4-56d89518adb1/IMG_9348.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.lynettenatasha.com/contact daily 0.75 2025-09-02 http://www.lynettenatasha.com/home-project daily 0.75 2023-09-11 http://www.lynettenatasha.com/beyondthedesk daily 0.75 2025-10-31 https://images.squarespace-cdn.com/content/v1/5639e080e4b08892f3637d95/9b407bde-2923-4e2b-ba43-fd18e7bb69a1/IMG_9255.jpg Beyond the desk - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5639e080e4b08892f3637d95/a924d817-8551-4f8f-b113-13a111c2c1e8/General+advice.png Beyond the desk - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5639e080e4b08892f3637d95/d6cb32a4-8629-494f-a617-50b1981208c1/Loss.png Beyond the desk - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5639e080e4b08892f3637d95/15d522df-65a2-405d-8c08-c58c6299bcdc/IMG_7829.jpg Beyond the desk - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5639e080e4b08892f3637d95/4897a6a7-c675-4ba1-885a-d9a9414ac51a/IMG_3454.jpg Beyond the desk https://images.squarespace-cdn.com/content/v1/5639e080e4b08892f3637d95/3564a51e-8278-40b8-9596-00b465aa8463/9AA2C4D3-888D-420A-A28C-D4866227A305.jpg Beyond the desk - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5639e080e4b08892f3637d95/0c803c8f-4cd9-4997-b7ea-0157652c1bf2/C84D17D5-AA35-4114-B13E-9D165575EC2D.jpg Beyond the desk https://images.squarespace-cdn.com/content/v1/5639e080e4b08892f3637d95/69fccd57-e6eb-4c75-a709-6398fdfded86/FEB0EE07-85A3-4983-ABBE-1EAC933C29A4.jpg Beyond the desk - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5639e080e4b08892f3637d95/21edabdb-9777-4183-81eb-341c78a54f1c/Hotel+Jesus.png Beyond the desk - 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5639e080e4b08892f3637d95/df468283-9791-4f1f-9ef3-154bebc1a144/IMG_2126.jpg Beyond the desk https://images.squarespace-cdn.com/content/v1/5639e080e4b08892f3637d95/66499ad1-7ecf-4e2d-aad7-62e9c5458812/IMG_6558.jpg Beyond the desk - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5639e080e4b08892f3637d95/0f690478-2dc3-4dc9-9fea-57db50c8ddd9/IMG_2187.jpg Beyond the desk https://images.squarespace-cdn.com/content/v1/5639e080e4b08892f3637d95/e640829d-ec41-462b-ba9f-eaa6e47e6cc9/1535CE47-A22F-4DCE-B419-A0E14215617B.jpg Beyond the desk - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5639e080e4b08892f3637d95/5e6e669c-fe88-4444-9bf8-d38511cec893/40337236-4973-4E74-986A-3EAD3863A285.jpg Beyond the desk https://images.squarespace-cdn.com/content/v1/5639e080e4b08892f3637d95/5979611c-7582-4ff8-be51-63fa808ce2d1/IMG_3617.jpg Beyond the desk - 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5639e080e4b08892f3637d95/a6fb5d96-a7de-42ac-a06b-f32fd5e6707c/IMG_3343.jpg Beyond the desk https://images.squarespace-cdn.com/content/v1/5639e080e4b08892f3637d95/8b95d483-55f2-4df4-873a-67749afe0808/0DD824D2-08BA-4C3D-85D1-B0F420AE127B.jpg Beyond the desk - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5639e080e4b08892f3637d95/5a781d7e-1c82-48c6-9c7a-0fead97bf42c/Winter%2C+soup.png Beyond the desk - Make it stand out Whatever it is, the way you tell your story online can make all the difference.